Sunway Hotels and Resorts, one of Asia’s prominent hospitality groups, has selected Dubai to set up its very first regional sales office in the Middle East. The opening of the new office is part of the group’s global market expansion strategy, in association with Dubai-based BizGate Marketing and Consultancies, an official statement said. According to the statement, the Dubai Office is aimed to focus on promoting Sunway Hotels and Resorts’ 11 properties to the Middle East market and seek new opportunities within the MENA region.”
Sunway Hotels and Resorts’ CEO Albert Cheong said that the local market expertise of their strategic partner BizGate facilitated the regional sales office setup in Dubai. In future, Sunway’s partnership with BizGate Marketing and Consultancies would help nourish their presence in the Arab region in developing and exploring new opportunities.
“Sunway Hotels and Resorts has successfully built a reputable brand name that fascinates classy leisure guests from the families, honeymooners, couples, and weddings segments as well as meetings and incentive sectors from the Middle East and Africa region,” says Mohamad Masri, Managing Director of BizGate Marketing and Consultancies.
The Middle East is one of the rapidly emerging source markets for Sunway Hotels and Resorts, particularly for the hotels in Sunway City Kuala Lumpur, the luxurious 5-star Sunway Resort Hotel and Spa, the recently renovated Sunway Pyramid Hotel, and Sunway Clio Hotel which integrates with the award-winning Sunway Lagoon theme park and the popular Sunway Pyramid shopping mall.