Emirates Airline has selected Leo Burnett Dubai to be its new full-service advertising agency. The agency will develop strategy, creative, trans-creation and various adaptations for business of Emirates in MENA incl. the GCC, Yemen, Lebanon, Jordan, Iraq, Iran, Egypt, Libya, Tunisia, Algeria and Morocco.
This follows a competitive, multi-agency pitch held by Emirates. Leo Burnett will begin work for the client starting June.
Part of Publicis Groupe, Leo Burnett is one of the largest agency networks with 85 offices and 9,000+ employees. In January 2016, Leo Burnett Worldwide named Rich Stoddart CEO. Multinational clients of the Agency include Fiat, Samsung, Procter & Gamble, Kellogg’s, Altria, Coca-Cola, GM, McDonald’s and Pfizer. Burnett inventions include the Jolly Green Giant, Morris the Cat, and Charlie Tuna the Maytag repairman, the Pillsbury doughboy, Tony the Tiger, and the Marlboro Man.
Emirates was most recently ranked as The Most Valuable Airline Brand in the World by the 2016 Brand Finance Global 500 report.