Infibeam Global EMEA FZ LLC has reached a licensing arrangement with Dubai-based KSK Capital to provide e-commerce marketplace and digital marketing solutions. The new establishment will offer services under Infibeam’s SaaS (Software as a Service) platform, BuildaBazaar.
The joint venture will be held in 49:51 ratio between Infibeam and KSK capital. It will cater to around 40 countries in the Middle East and Africa providing e-commerce solutions to merchants and consumers. Infibeam has over 57,000 merchants on its ‘BuildaBazaar’ platform.
Infibeam Global EMEA FZ-LLC is a wholly-owned subsidiary of Ahmedabad-based Infibeam Incorporation Limited. Infibeam Incorporation is an online retailer offering cloud-based e-commerce platform service in B2C and B2B verticals. The company’s brand portfolio includes Infibeam.com, BuildaBazaar.com, INDENT, and ODIGMA, among others.
BuildaBazaar was founded in 2011 and has operations in India and the Middle East. This self-service platform allows users to build e-commerce stores, upload product catalogs, customize sites, and sell products.
KSK Capital is an investment arm of Ascorp Holdings, a privately-owned general investment company based in Abu Dhabi. The company is focused on investing in developing projects and startup companies. It also invests in private equity, venture capital, public equity, and asset management.