The Dubai-based holding company, Meraas, plans to run more food truck centres in order to support the tourism ambitions of UAE. Meraas, the parent company of theme parks operator Dubai Parks and Resorts, has announced that it will open nine more ‘Last Exit’ destinations in the next six months, featuring between 20 and 40 food trucks at each location, open throughout the day all week, targeting commuters, families and tourists. It is confirmed that each stop will have its own design and will be permanent, similar to the first destination. The locations include one on Sheikh Zayed Road across from the first project, one each in Hatta and Al Khawaneej, two on Al Ain Road, one on Mohammed bin Zayed Road, one on Al Qudra Road, and two on Emirates Road.
Meraas launched the first ‘Last Exit’ facility spreading 15,000 square metre with 17 outlets in July on Exit 11 on Sheikh Zayed Road between Jebel Ali and Abu Dhabi. It aims to add new features to the Last Exit stops such as entertainment spaces, play zones for children, open-air cinemas, business centres, and walking tracks and exercise area. Meraas also states that it would introduce a mobile app next week enabling visitors to the food truck stops for placing orders ahead of their arrival.
Inspired by the American concept where food is cooked and sold from the back of trucks, the current Last Exit features food and beverage outlets from Latin America, the Middle East, the US, and Italy in trailers designed in a similar way to those in the US in the 1950s.
Dubai has set a target of about 20 million visitors by 2020. Last year, Dubai had 16,234 food and beverage outlets, and the number is expected to go up to 19,063 by 2020, and the revenue is projected to reach AED 81.9 billion in 2020, up from AED 52.39b IN 2015.