NVCP (Nickelodeon and Viacom Consumer Products) and Entertainment Retail Enterprises opened their second Nickelodeon flagship store in Dubai Mall. The store is situated on the third floor facing the three-story Waterfall attraction in the Dubai Mall. It spreads 3,800 square feet, offering kids and families a wide array of toys, homewares, apparel, and other products featuring the brand’s well-known properties such as Paw Patrol, Mutant Ninja Turtles, SpongeBob SquarePants, and Dora the Explorer. The Nickelodeon outlet in Dubai provides a variety of elements, comprising the Colouring Table; the PineAPPle Bar, where kids get a chance to play on Nickelodeon APPS; and the SpongeBob Photo Sculpt and the Play Table, where children can try out new toys, among other surprise elements for children. There are over 300 products across all categories with more than 80% made especially for the Nickelodeon Stores by Entertainment Retail Enterprises in partnership with Nickelodeon.
The Nickelodeon store Dubai is owned and operated by Al Garawi Group Ltd. in partnership with Entertainment Retail Enterprises.
Nickelodeon is a well-known basic cable and satellite television network based in America. It is owned by the Viacom Media Networks division of Viacom.