The Hotel Show Dubai is considered to be the biggest hospitality event in the MENA (the Middle East and North Africa) region and serving the hospitality industry for 16 years. The show will take place from September 17 to 19, 2016 at Dubai World Trade Centre, dedicating half a day to its fourth Annual Vision Conference. During the event, some discussions and features will see 15 industry professionals congregate at the event’s to evaluate opportunities, challenges, and trends in the food and beverage industry. A wide range of topics will be discussed in the show, including ‘how best to revamp dishes for a younger customer’ and ‘how to offer the variety and value that millennials seek while maintaining a restaurant’s identity.’
Kuwaiti chef Ahmed Al Bader will give the keynote speech that will start an array of panel discussions focused on the Middle East’s developing food and beverage scene. The topic of his talk is ‘Food as a Feeling: trendsetting in the GCC, reinventing classics and loving food.’
Nicholas Couvaras, F&B consultants Kroma managing director, says “We have seen a shift from fine dining to casual all across the region. People are more value focused now, and when they are offered a casual dining experience, they expect to be paying a lower price for great food and want to feel more relaxed in their dining. There is now big time demand, so much so that all of the world’s top brands are now going casual or upper-casual,”. Nicholas will be part of the conference on September 19.