WEDC Plans Trade Venture to the Middle East

The Wisconsin Economic Development Corp. will lead a global trade venture to the Middle East in early 2017.


The Wisconsin Economic Development Corp. (WEDC) announced that it would lead a global trade venture to the Middle East from January 27 to February 2, 2017. The trade venture will go to Dubai and Doha, aiming to connect Wisconsin companies with potential buyers, distributors, and other partners in the GCC (Gulf Cooperation Council) markets. In each city, the participating firms will be organised for customized business meetings with potential local partners chosen for their companies by Wisconsin’s authorized trade representatives in the market, based on the Wisconsin companies’ strengths, needs, and preferences. The subsidized fee for the program is USD 2,650 “for the first participant from a Wisconsin exporter of goods or services,” and “USD 2,850 for additional participants from the same company.”

“A distinct exporting strategy is necessary to business growth, and it serves to protect companies against the changing global economic conditions,” says Katy Sinnott, WEDC vice president of international business development. “Through WEDC’s global trade ventures and with the assistance of WEDC’s global network, we offer a clear path for Wisconsin companies to grow their sales in international markets,” he adds.

The trade venture is scheduled to go along with the opening of the Arab Health trade show. With over 4,000 exhibitors and more than 130,000 attendees from across 163 countries, Arab Health is one of the biggest medical and health-related trade shows in the world. Trade venture participants in the healthcare sector will have many of their meetings at the show, and will get an opportunity to check out competition from around the world. Participants in other areas will have the option of traveling to local firms’ facilities.